Research & thinking
Data-backed positioning research and GTM insights for cloud and cybersecurity startups.
Your Buyer Already Has a Shortlist. You're Not On It.
B2B buyers consider 3-5 tools before they ever talk to sales. If your positioning doesn't get you on that list, your product never gets evaluated.
Runtime: The Forgotten Differentiator in CNAPP
Only 15% of CNAPP vendors mention runtime protection on their homepage, yet it scores highest in our positioning analysis of 67 cloud security companies.
Your Homepage Talks About You, Not Your Customer
We scored 67 cloud security homepages. The biggest positioning gap? Leading with product features instead of customer problems. Feature-first homepages cap at 4/10 on the dimension that matters most.
AI-Powered Is the New "Cloud-Native": How 55% of Vendors Became Invisible
55% of cloud security vendors claim "AI-powered" on their homepage. When every vendor says the same thing, no vendor says anything. We analyzed 67 companies to see what actually stands out.