About Innit Labs
The only agency where a CMO and VP Sales research it, build it,
and ship it — in one engagement.
Why We're Here
Every startup we've worked with had the same blind spots. Positioning built on instinct, not data. A homepage that could belong to any competitor. A sales pitch that changes every call.
That's what Innit Labs does — and why it takes a CMO and a VP Sales working together to get it right.
Who We Are
We built GTM together at Zesty, and grew revenue from $1M to $25M in 2 years.
Innit Labs is that same partnership, now available to your team.
Alex has built revenue engines at four startups — from first SDR to 8-figure ARR. He's the person who finds out on the first sales call whether your positioning actually holds up.
Director of Sales
VP Sales
VP Sales
VP SalesWhat We Do
Marketing and Sales built like R&D — research first, then strategy, then execution. All in one engagement.
Competitive intelligence across your category, buyer language analysis, persona profiles, market signal scans, and founder workshops.
Data first, opinions second.
Positioning framework, messaging hierarchy, homepage copy, sales deck, outbound sequences, and battlecards — all written for your specific buyers.
Assets go live across every channel. Sales team trained on every deliverable. Weekly founder syncs, direct Slack channel, and iteration based on market response.
You're too close to your own product to see it through the buyer's eyes. Your team writes what sounds right internally — not what makes a buyer stop scrolling. Partial research produces surface-level positioning. And when marketing builds the story without sales in the room, the message that sounds great on the homepage falls apart on the first call.
We'll score your positioning against your competitors and show you exactly what to fix — in a free 30-minute walkthrough.
Free Positioning AuditOur Unfair Advantage
Most agencies start with a blank whiteboard. We start with up-to-date data, insights, and market knowledge that takes months to achieve.
Before we start your engagement, we’ve already scored every relevant competitor in your category. We know how they position, where they’re weak, and where the white space is — so your positioning is built on market reality, not guesswork.
The 7-dimension framework we use to benchmark your market is the same one we use to build your positioning. You don’t get a strategy based on opinion — you get one calibrated against what buyers actually see from every alternative.
Our research engine processes competitive intelligence, buyer language, and market signals at a scale no human team could match — giving you depth that would take months to gather manually.
How We Compare
Innit Labs is the right choice when you need positioning backed by real data, full execution from homepage to outbound, and marketing/sales aligned from day 1.
A single marketing hire — fractional or full-time — is one person on one side of the table. They don't build sales enablement, they don't write outbound sequences, and they're not pressure-testing positioning against what buyers actually say on sales calls. A marketing hire operating on broken positioning typically costs $100K–$150K over six months before producing results. We deliver the full GTM foundation in 12 weeks — and your team executes on solid ground instead of guessing.
Sales consultants optimize the process — cadence, pipeline stages, call scripts. But they don't touch the upstream message. If your positioning is off, better sales motions won't fix it. We start at the story level — positioning, messaging, competitive framing — so every sales conversation starts from a position of strength.
Who This Is For
We work with cybersecurity startups at the stage where positioning makes or breaks pipeline.
Seed to Series B companies with product-market fit but no clear market position.
Your homepage sounds like your competitors. Your sales team rewrites the pitch every call.
A GTM foundation your marketing can build on and your sales team can close with.
How We Work
We'll analyze your positioning and show you exactly where it's falling short — in a free 30-minute walkthrough.
Free Positioning Audit
