Free Positioning Audit
We analyze your homepage, LinkedIn, blog, and how analysts define your category — then show you exactly where your positioning breaks down and what angle you should own.
Request your free audit3 min to fill out · delivered within 5 business days
| Surface | Persona | Category | Signal |
|---|---|---|---|
| Homepage | Enterprise | Cloud sec | ✗ Generic |
| DevOps | Runtime | ⚠ Partial | |
| Blog | CISO | Compliance | ✗ Divergent |
| Analysts | — | CNAPP | ⚠ Gap |
"AI-powered remediation" appears on 7 of 9 competitor homepages. The only unclaimed angle: remediation accountability with a time SLA. Nobody leads with it.
Who this is for
We work exclusively with cybersecurity and DevOps companies at Seed to Series A. If you're in this space and something about your go-to-market isn't working, this audit will show you why — with evidence, not opinions.
What we analyze
Most positioning audits look at your homepage in isolation. We cross-reference four separate surfaces to find the consistency gap — the disconnect between what you officially claim and what you're actually signaling to the market.
We map every claim your competitors make and identify which ones you're repeating verbatim. Category noise — phrases on 3+ competitor sites — is invisible to buyers. We show you exactly which phrases you're using that mean nothing.
Your founder's posts reveal what your company actually believes, unfiltered by marketing. We check whether that matches your homepage. When they diverge — and they usually do — positioning was never decided. Just delegated.
The content you create shows who you're really talking to. It's often a different persona than your homepage implies. A company claiming "developer-first" with 70% CISO-focused content has a persona confusion problem that's been compounding for months.
Gartner and Forrester define the vocabulary your buyers use in RFPs. We show you how far your language is from theirs. A company that never uses the analyst-defined category term is invisible when buyers are most ready to buy.
We cross-reference all four and surface the consistency gap — the disconnect between what you officially claim and what you're actually signaling. That gap is your positioning problem. It's almost never just a headline rewrite.
Sample audit output
| Company | Primary claim | Proof type |
|---|---|---|
| AcmeSec ★ | "Comprehensive cloud security" | AI / speed |
| Wiz | "See and stop risks" | Visibility |
| Orca | "Agentless security" | Deployment |
| Lacework | "Unified CNAPP" | Accuracy |
| Topic cluster | Posts |
|---|---|
| Runtime security | 6 |
| Engineering culture | 4 |
| SOC automation | 3 |
| Product updates | 2 |
| Surface | Persona | Angle | Status |
|---|---|---|---|
| Homepage | Enterprise CISO | Comprehensive | ✗ Generic |
| DevOps eng | Engineering-led | ⚠ Divergent | |
| Blog | CISO | Compliance | ⚠ Partial |
| Analysts | — | CNAPP vocab | ✗ Gap |
Core inconsistency: Three different personas across four surfaces. No buyer gets a consistent signal.
This is an anonymized sample. Your audit will be specific to your company and market.
Request your free auditWhat happens next
Your company URL, 3–4 competitor URLs, your category, and what you're experiencing. Takes 3 minutes. No prep work required.
We review your submission personally, analyze all four positioning surfaces, and send you a scheduling link within 24 hours on business days.
A 30-minute call where we present findings. You leave with a clear picture of where your positioning breaks and what angle to own.
No commitment required. If you want to go deeper after the call, we'll show you what that looks like. If we're not the right fit, we'll tell you that too.
Request your audit
We review every submission personally. If we're not the right fit, we'll tell you.