Live positioning workshop · July 14 · 18:00 IL / 11:00 ET
Great cyber startups
stay invisible.
A hands-on session for seed–Series A cyber founders. Build a positioning canvas for your own company, watch it become a pitch live, and leave with three fixes you can ship this week.
Save my seatThe root cause is almost always upstream.
Not the SDRs, not the leads, not the market.
2-hour live online workshop
The Challenge
Why most positioning falls short
the surface
Most companies do some version of buyer research — a few customer calls, a competitor scan, a workshop. Partial research with surface-level inputs produce surface-level positioning.
Every category now has 10+ players claiming to be AI-powered, developer-first, and enterprise-grade. The words have stopped meaning anything. When your positioning doesn't claim territory that's genuinely yours, buyers can't tell you apart.
The most common instinct after raising a Series A is to go broad — more personas, more use cases, more verticals. But positioning that tries to speak to everyone resonates with no one.
The Workshop
Two hours, five moves,
one canvas you build live.
This isn't a webinar you half-watch. You work on your own company the whole way through — and walk out holding the result.
From blank box to a drafted canvas
We name why buyers can't tell you apart, show what "done right" looks like in cyber, then put you heads-down on the 5-question canvas for your own company while we coach the room.
Watch your canvas become a pitch
We take a real canvas and rebuild the sales pitch live — open with the buyer's problem, name the alternative, lead with what only you can do. Then we score sites against the 7 dimensions.
Three fixes you can ship this week
You leave with committed next steps — not frameworks to think about. Run them on your own site the same week, and we follow up with specific notes on your canvas.
What you
walk out with
Not frameworks to think about — real work on your own company, yours to keep.
Your positioning
canvas
A drafted 5-question canvas for your company — the core deliverable.
Your positioning
type
Clarity on which of the 7 positioning types actually fits you.
Your homepage,
scored
A live read on your site against the 7 dimensions of strong positioning.
Three fixes for
this week
Logo-swap test, customer-alternative interview, and the we/you ratio audit.
You'll find out exactly
where your positioning
is falling short
You'll score your own homepage against the same 7 dimensions a buyer uses to size you up in their first 30 seconds — and walk away knowing the exact gaps costing you demos, replies, and deals.
Save my seatYour Guides
The Marketing and Sales
who actually liked each other.
We built GTM together at Zesty, and grew revenueARR from $1M to $25M in 2 years.
Innit Labs is that same partnership, now available to your team.
Ido spent a decade as an engineer before shifting to product marketing. He's built positioning for over a dozen cyber and cloud startups — and he's never shipped a message he wouldn't bet his own pipeline on.
- Head of Product Marketing at Spot by NetApp
- VP Marketing at Zesty
- Fractional CMO: ControlMonkey
- Fractional CMO: Radiant Security
Frequently asked questions.
Fully live and online. You work on your own company in real time, with both facilitators coaching — not a webinar you half-watch.
Two hours, live on Zoom.
Seed to Series A cybersecurity founders and their marketing or sales leads — anyone who has to explain what makes the company different and keeps sounding like everyone else.
Just bring your homepage URL. The whole session runs on your real company, so you leave with work done, not notes.
Especially for you. The 5-question canvas is a structured process, not a creative exercise — built for founders who'd rather not guess at messaging.
No. You leave with a canvas, your positioning type, and three action items to run this week. The free audit at the end is optional.
Tuesday, July 14, 18:00 Israel time (11:00 ET). Register and we'll send you a calendar invite.
Save your seat
Seats are limited to keep it hands-on.
Tuesday, July 14 · 18:00 IL / 11:00 ET
Bring your homepage URL and leave with a sharper story.
Stop sounding like
everyone else.
Two hours, live, hands-on.
Bring your homepage URL and leave with a sharper story.